TABLE OF CONTENTS

• What is Suggestive Selling? 

• The Importance of Suggestive Selling

• Suggestive Selling and Up-Selling

• Opportunities for Suggestive Selling

• Reading the Guest

• The Journey of Suggestive Selling

• The Principles of Suggestive Selling

• Menu Knowledge 

• Beverage Knowledge 

• Pairing Dishes with Beverages 

• Flavor Words 

• Texture Words 

• Advanced Menu Knowledge 

• The Welcome 

• The Menu Presentation

• Following Up 

• Desserts and Digestifs 

• The Don’ts of Suggestive Selling 

• Repeat Guests 

• Continuous Improvement 

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