Thirst
It may seem obvious, but the most common and important reason people drink is to quench their thirst with something refreshing and tasty.
Pairing
Alcohol can form part of a Guest’s culinary experience when certain drinks and their flavours complement the flavours of the food.
Socialising
People spend time together and enjoy each other’s company over drinks, helping them to relax in a variety of contexts.
Flavour
Every single drink has a flavour which will appeal to certain people. These flavours are varied, with each adding a specific feeling or mood to a drink.