It may seem obvious, but the most common and important reason people drink is to quench their thirst with something refreshing and tasty.
Alcohol can form part of a Guest’s culinary experience when certain drinks and their flavours complement the flavours of the food.
People spend time together and enjoy each other’s company over drinks, helping them to relax in a variety of contexts.
Every single drink has a flavour which will appeal to certain people. These flavours are varied, with each adding a specific feeling or mood to a drink.